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User Sense

Gain an edge through competitive testing and UX benchmarking

How does your website, app or product perfoming against your competition and what can you do to gain a competitive edge? Get answers to these questions by conducting competitive user tests.

  • Suitable for website, apps, prototypes and digital products
  • Go for a qualitative, quantitative or mixed method setup
  • Need help recruiting testers? Use our tester database.
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Benchmark analysis

Gain insights into the competitive landscape through various metrics.

Test on any device type

Conduct website tests on desktop, tablets and mobile devices.

No plugins or extensions needed

We avoid technical diffuclties by working with self-built apps.

Competitive testing

The process

Recruiting testers

Invite your own testers

Analysis

Competitive testing through qualitative user tests

Looking to gain in-depth insights on how your website or app performs relative to the competition? Then conduct qualitative user tests via our platform. These can be done unmoderated as well as moderated

UX Benchmarking through quantitative user tests

In situations where statistical validity is required but screen/audio/face recording is not, you can conduct quantitative user tests. When it comes to UX Benchmarks, we are a big fan of the SUPR-q. However, other usability metrics such as the SEQ, SUS and NPS and survey responses can also be used.

Mixed methods studies

Interested in both statistisal validity as well as in-depth insights? Then choose to combine both methods for optimal results.

1 - Create a test and select a recruitment method

Create a test via the dashboard. Choose to do either unmoderated user tests or moderated user tests. Next decide whether to recruit testers via our panel, to invite your own testers or to use a combination of both.

2 - Conduct sessions on desktop, tablet or mobile

Let testers execute the test on one or multiple device types. Simply specificy the amount of sessions required per device type and let the platform take care of the rest.

3 - Analyse the session recordings and export the results

Go from data to insights in no-time by making use of usabilty metrics, automatic transcriptions, annotations and highlights. Export the session recordings, your notes and highlights. 

Tester recruitment across Europe

We can help you to recruit testers across Europe. Our strongest markets are the Netherlands, Belgium, France, Germany and the UK. However, we also facilitate the recruitment of testers in other European markets. 

 

Reminders, instructions and local support means hassle-free recruitment

With the use of auto-reminders, instructions and localized support we reduce friction in the recruitment process. We take care off the operational part, so that you can focus on the research. 

We heavily invest in tester quality

The quality of any study is dependent on the quality of the testers. We get this. This is why we have implemented various quality control mechanisms and a detailed quality assurance policy.

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Make use of a private pool

By creating a private pool you make sure that the testers you invite will not be invited for any other projects via our platform. Invite or delete testers at any point in time and maintain full control over customer data. 

Invite your own testers to participate with two clicks

You can easily invite customers to participate in the test. Simply enter their e-mail address and name in order to send out the invite and instructions. Avoid no-shows by working with auto-reminders. 

Make use of our instructions and support

To avoid any confusion, we have detailed and localized instructions available that can be sent over to your testers. 

Automatic transcription and subtitles

All session recordings are automatically transcribed in the local language. By using the time stamps in the transcriptions, you can quickly jump to the corresponding fragment. Not fluent in the local language? Add subtitles to the recordings. 

Annotations and highlights

Either create notes whilst doing the session or do so afterwards by using the session recording. Select key fragments by creating highlight clips and generate a highlight video to summarize the most important findings. 

Usability metrics

Make use of our predefined usability metrics to interpret the findings. These include but are not limited to the task to completion rate, success rate, System Usability Scale (SUS), Single Ease Question (SEQ), Net Promoter Score (NPS) as well as the SUPR-q.

 
Transcriptions, metrics, survey questions and sentiment analysis.
Example of the SUPR-q metric for UX Benchmarks.

Competitive testing: all you need to know

Learn more about conducting competitive user tests and UX Benchmarks in this article or read a case study.

Go to article Read a case study

Frequently asked questions

Below you find the answers to the most frequently asked questions. Is your question not listed below? Then contact us directly

Yes. We adhere to all privacy regulations in Europe, which means we store data in Europe. For specific questions with regards to GDPR, please do not hesitate to contact us

We have implemented a wide range of quality control measures to guarantee tester quality. We manually check all unmoderated sessions. For moderated sessions or interviews, customers can reach out to us within 24 hours to flag any issues. 

We use a wide range of channels - ranging from offline advertising to online campaigns - to make sure that we build up a tester database that is representative of the population. In addition to this, we have translated and localized tester sign up processes so that all testers can sign up in their local language. 

Yes, we have multiple bulk packages available in which a discount is included. 

We operate in all European countries. We have the strongest presence in the Netherlands, Belgium, Germany, France and Spain. However, our platform can be used in any country. We can facilitate recruitment and research services across Europe. 

Yes, we can take care of tester incentives. In addition to providing advice on the incentive itself, we can process tester payments within two business days after completion of the session. 

Yes, you can invite self-recruited testers for interviews or user tests via our platform.

Yes, we welcome all Europe-based agencies. In addition to an agency account, agencies can also avail of our Agency Network. Please book a demo with us for more information. 

Knowledge base

Sharing our knowledge and expertise is at the very core of what we do.